City Branding as a Tool for Urban Regeneration: Towards a Theoretical Framework
Abstract
This paper studies the concept of city branding in general and its objectives, and examines the most common branding strategies – the creative city and the experience city. Further on, the paper elaborates on the notion of image-reality consistency and explores the role of flagship developments in branding and urban regeneration. Consequently, a strong casual link between city branding and urban regeneration is established.
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city branding; creative city; experience city; flagship developments; urban regeneration
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DOI: 10.7250/aup.2012.002
Cited-By
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Claudiu Coman, Maria Cristina Bularca, Adrian Otovescu
Journal of Digital Art & Humanities vol: 2 issue: 1 first page: 3 year: 2021
doi: 10.33847/2712-8148.2.1_1
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